Mariya Nurislamova is most effective often called the co-founder and CEO of Scentbird, the favored subscription assistance billed as being the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-consumer splendor brand, and Drift, a scent-targeted car or truck accessory line.
Even so, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is certainly Mariya,” that has amassed more than 102,000 subscribers and characteristics more than 1,200 movies. Her spiritual messages blend guided meditations, Electricity channeling, and cosmic philosophy, attracting a significant and engaged audience.
Digital Presence & Content material
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Focused on chakras, Strength portals, therapeutic, and quantum manifestation.
Intuitive Q&A video clips: Open up, particular interactions where by she addresses viewers’ deepest questions.
Brief-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.
Her cross-System arrive at makes her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
Although her spiritual identity thrives on-line, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–present): A subscription product featuring around 800 fragrance options to ~seven-hundred,000 subscribers from the U.S. and Canada, backed by YC and increasing in excess of $25 million in venture funding.
Deck of Scarlet: A beauty membership palette introduced in 2018–19, collaborating with best influencers to offer curated make-up kits beneath $30 every two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance methods to cars.
Her entrepreneurial rise has been greatly protected by organization outlets which include Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Turn in 2018
In 2018, Mariya professional what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Shortly following, she introduced her spirituality-focused information across YouTube, Instagram, and TikTok.
Considering the fact that then, her articles has delved into:
Residing in “the Matrix”, a simulated actuality framework.
Therapeutic through energy, which include claims like self-healing most cancers or AIDS and processing miscarriage as being a karmic alternative.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked tooth with further spiritual this means.
These high-assertion beliefs sooner or later collided with her community profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content started to conflict together with her corporate graphic. The Business enterprise of Manner documented on subscribers, influencers, and in many cases inner mirrored brand names raising alarms after getting statements about Hitler to be a teacher of “3D planet warfare,” denials of condition, and crystal divination—all beneath Mariya’s authentic identify.
Noteworthy critics:
YouTuber Keya’s Environment and Zachary Michael mentioned they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly known as out her pseudoscientific claims and questioned the quality of Scentbird’s services.
Despite the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by pressure to eliminate content .
Strengths & Strategic Deserves
one. Genuine Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual teaching is unheard of among the her friends. It provides:
An authentic individual brand that resonates with consumers seeking further connections.
Diversified profits streams across retreat gatherings ($one,111 to $one hundred twenty five,000) and private channeling classes.
2. Scale & Influence
Business advancement: Scentbird experiences 45–50% YoY advancement due to the fact 2022, profitability considering that 2019, with annual revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners countless A huge number of sights for each online video, generating viral cultural presence.
3. Faithful Neighborhood
Over one,two hundred movies and consistent uploads have designed a cult-like subsequent of seekers open up to her Power-centered and mystical offerings.
Rising Risks & Identification Challenges
Brand name Standing Threat
Buyers, workers, and shoppers might watch Mariya’s metaphysical claims as off-putting, most likely eroding brand have faith in.
Content Moderation & Liability
Bold statements in health and fitness and spirituality could invite social-platform warnings, regulatory scrutiny, or debates about moral responsibility in influence.
Stakeholder Confusion
Even with her assurances, traders keep on being mainly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.
Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya could scentbird ceo possibly compartmentalize her spiritual and business worlds much more correctly—keeping spiritual material on different platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness aspects into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her more ethereal written content with evidenced-based mostly advice, she could extend her base though minimizing alienation.
Ultimate Feelings
Mariya Nurislamova stands in a rare intersection—wherever undertaking‑quality entrepreneurship meets spiritual authority. She has developed a scalable, financially rewarding company empire, while capturing the imaginations of electronic-age spiritual seekers.
Nevertheless this very duality is her biggest asset and largest challenge. The mystic plus the CEO co-exist in a single person, making friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her future legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will one particular eclipse another?
This resonates for a cautionary tale within our age of founder transparency: When beliefs are public, ambition and authenticity wander a high-quality line.
In a nutshell, Mariya Nurislamova is no ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural figure navigating the messy overlap of company and perception. Her following moves could chart new territory—not just in fragrance, but in how business enterprise leaders form their identities in the digital spiritual age.